Florence – Myrtle Beach, SC / Billboards

Florence, SC, US News and World Report’s #3 Best Place to Live in SC, is Located at the intersection of I‑95 and I‑20. Florence serves as the economic and retail hub of the Pee Dee region, extending its influence well beyond city limits to a market of more than 400,000 residents. It is Supported by expanding manufacturing and logistics activity and anchored by healthcare and regional employment. Darlington Raceway drives millions in visitor spending and tax revenue during nationally televised NASCAR events.

AMERICA’S TOP DRIVE-TO BEACH

The Myrtle Beach area, extending north along the Grand Strand and into the rapidly growing coastal communities of Brunswick County, North Carolina, is a dynamic mix of year-round residents, seasonal homeowners, and millions of annual visitors. The region is driven by tourism, hospitality, healthcare, retail and residential growth.

Myrtle Beach and the Grand Strand attract over 18 million visitors annually, many of whom arrive by automobile from major East Coast population centers, swelling the area’s seasonal population and creating heavy traffic exposure for roadside advertising.

Top Areas Reached

Florence (Downtown), Sumter, Orangeburg, Lake City, Manning, Dillon, Marion, Darlington (Darlington Raceway), Camden, Myrtle Beach, Bennettsville, Hartsville

Key Roadways

Interstate 95 (I-95), Interstate 20 (I-20), U.S. Highway 76 (US-76), U.S. Highway 378 (US-378), U.S. Highway 52 (US-52), U.S. Highway 301 (US-301)