Champaign – Urbana, IL / Billboards

Champaign-Urbana is more than a college town—it’s a launchpad for innovation, talent, and cultural energy in Central Illinois.

Encompassing six counties and anchored by the University of Illinois, the market is home to nearly 70,000 students and a highly educated, future-focused population. The area’s Research Park and EnterpriseWorks serve as a major innovation hub with 120+ businesses, including startups and nine Fortune 500 companies. Major employers such as Carle Health, Kraft-Heinz, and Busey Bank reinforce the region’s economic stability and diverse workforce. With a strong base of Gen Z and Millennial residents, thriving Big Ten sports, acclaimed festivals, and a standout culinary and arts scene, Champaign-Urbana offers advertisers direct access to a dynamic and influential audience—ideal for brands looking to stand out and scale their impact.

Top Areas Reached

Champaign (Campustown), Urbana, Mahomet, Savoy, Rantoul and Monticello

Key Roadways

I-74, I-55, I-57, US-150, IL-9

0.4%

Gen Z Population

0

Fortune 500 Companies

0%

Champaign County Market Share

Leadership

Josh Henson

General Manager
Champaign, IL

Kristian Gallivan

Sales Manager
Champaign, IL

Abigail Cousert

Real Estate Manager
Champaign, IL

Craig Acree

Operations Manager
Champaign, IL

Ask Adams Outdoor

What is the cost range for billboard advertising in Champaign-Urbana? +

How do billboards support advertising near the University of Illinois? +

Are digital billboards available in Champaign-Urbana? +

How competitive is billboard space in Champaign? +

How can I start the process of renting a billboard in Urbana? +

Creative Specs

Download Specs (pdf)

Go Big.

Adams Outdoor Champaign, IL
1711 Dobbins Drive
Champaign, Illinois 61821

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P: (217) 352-4460
F: (217) 352-0735