407 e. ransom street
kalamazoo, mi 49007


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The Future is Digital
The Future is Digital
Posted: 02/18/14

Digital Rooftop being constructed with crane

Over the course of nearly two years, Adams Outdoor has been working with the Kalamazoo community to bring digital to the city of Kalamazoo.  Though the market already had several digital units outside of the city, the city of Kalamazoo’s ordinance did not allow for digital conversion.  Working through a Zoning Board of Appeals request, followed by a moratorium on digital conversion, and finally through a 9 month long collaborative exercise to update the city’s ordinances, Adams partnered with the city to create a fair and balanced ordinance that worked well for the community.

Digital RGB lights

At the end of the process, the first three conversions began.  Two of those conversions, on West Main Street and Stadium Drive, occurred in December of 2013.  As part of the conversion, Adams Outdoor removed 13 structures in other parts of the city, and passed luminance testing by city inspectors.  The result were two state of the art, high definition digital faces that enhanced the messaging of our clients.

Operations constructing rooftop digital

After a final hearing and approval before the Historic District Commission, where one Commissioner commented that the conversion to digital on the rooftop of the historic Olde Peninsula Building had a “historic cadence”, the most recent addition to the Kalamazoo digital inventory was completed.  In January of 2014, the crowning jewel of Kalamazoo’s digital inventory was completed.  Joining other existing units on Westnedge, Gull Road, US-131, Sprinkle Road, and West Main and Stadium, the rooftop digital has continued to enhance digital coverage in the Kalamazoo market, and is truly a wonder to see in action. 

View of Rooftop Digital from Main Street in Kalamazoo