Account Executive

Greensboro, NC

Sales

POSTED: 7/18/2018

DESCRIPTION

The Account Executive will be responsible for selling outdoor advertising concepts to current and prospective clients within the market utilizing existing inventory while obtaining customer satisfaction, both internally and externally. The role of the Account Executive is to create demand and drive revenue by bridging the interests of the media buyer with the business needs of FOA.

RESPONSIBILITIES

• Develops revenue opportunities through cold calling and face-to-face conversations (including but not limited
to sales presentations) with existing clients and potential prospects
• Identifies advertising needs of clients and prospects based on features and benefits of static and digital OOH
product lines as well as the OE enhancement line of business
• Develops new business revenue opportunities as a mandatory requirement of the position held
• Creates and proposes advertising recommendations that best suit customer needs
• Prepares accurate advertising contracts on behalf of Fairway Outdoor Advertising
• Submits all advertising contracts and schedules to the Sales Manager for approval
• Meets and/or exceeds stated monthly and annual sales budgets and objectives
• Manages all facets of client accounts ensuring long term business relationships with FOA are secured
• Attend all sales and creative services meetings as required
• Prepares various reports as required
• Completes all sales related paperwork as required
• Adheres to all company sales policies, including recommended rates and packages
• Adheres to collection procedures as prescribed by FOA sales and accounting practices
• Assists with special projects that may be assigned
• Stays abreast of competitive conditions
• Is actively involved in business community activities and events
• Displays conduct and behavior which is positive and professional both in the internal and external
environment
• Must have and maintain a valid driver’s license with a satisfactory driving record in order to operate a
personal vehicle on company business

REQUIREMENTS

• Bachelor’s degree in Sales and Marketing or equivalent experience
• One to three years direct media or relevant sales experience
• Excellent written and oral communication skills
• Proficient with computer software and technology
• Good working knowledge of marketing research
• Must be willing and able to travel, if required
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