Account Executive

Mankato, MN

Sales

POSTED: 4/19/2018

DESCRIPTION

The Account Executive will be responsible for selling outdoor advertising concepts to current and prospective clients within the market utilizing existing inventory while obtaining customer satisfaction, both internally and externally. The role of the Account Executive is to create demand and drive revenue by bridging the interests of the media buyer with the business needs of FOA.

RESPONSIBILITIES

Develops revenue opportunities through cold calling and face-to-face conversations (including but not limited to sales presentations) with existing clients and potential prospects
Identifies advertising needs of clients and prospects based on features and benefits of static and digital OOH product lines as well as the OE enhancement line of business
Develops new business revenue opportunities as a mandatory requirement of the position held
Creates and proposes advertising recommendations that best suit customer needs
Prepares accurate advertising contracts on behalf of Fairway Outdoor Advertising
Submits all advertising contracts and schedules to the Sales Manager for approval
Meets and/or exceeds stated monthly and annual sales budgets and objectives
Manages all facets of client accounts ensuring long term business relationships with FOA are secured
Attend all sales and creative services meetings as required
Prepares various reports as required
Completes all sales related paperwork as required
Adheres to all company sales policies, including recommended rates and packages
Adheres to collection procedures as prescribed by FOA sales and accounting practices
Assists with special projects that may be assigned
Stays abreast of competitive conditions
Is actively involved in business community activities and events
Displays conduct and behavior which is positive and professional both in the internal and external environment
Must have and maintain a valid driver’s license with a satisfactory driving record in order to operate a personal vehicle on company business

REQUIREMENTS

Bachelor’s degree in Sales and Marketing or equivalent experience
One to three years direct media or relevant sales experience
Excellent written and oral communication skills
Proficient with computer software and technology
Good working knowledge of marketing research
Must be willing and able to travel, if required
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