Account Executive

Greensboro, NC

Sales

POSTED: 9/11/2018

DESCRIPTION

Responsible for selling outdoor advertising concepts to current and prospective clients within the market utilizing existing inventory while obtaining customer satisfaction, both internally and externally. The role of the Account Executive is to create demand and drive revenue by bridging the interests of the media buyer with the business needs of FOA.

RESPONSIBILITIES

*Develops revenue opportunities through cold calling and face-to-face conversations (including but not limited to sales presentations) with existing clients and potential prospects
*Identifies advertising needs of clients and prospects based on features and benefits of static and digital OOH *product lines as well as the OE enhancement line of business
*Develops new business revenue opportunities as a mandatory requirement of the position held
*Creates and proposes advertising recommendations that best suit customer needs
*Prepares accurate advertising contracts on behalf of Fairway Outdoor Advertising
*Submits all advertising contracts and schedules to the Sales Manager for approval
*Meets and/or exceeds stated monthly and annual sales budgets and objectives
*Manages all facets of client accounts ensuring long term business relationships with FOA are secured
*Attend all sales and creative services meetings as required
*Prepares various reports as required
*Completes all sales related paperwork as required
*Adheres to all company sales policies, including recommended rates and packages
*Adheres to collection procedures as prescribed by FOA sales and accounting practices
*Assists with special projects that may be assigned
*Stays abreast of competitive conditions
*Is actively involved in business community activities and events
*Displays conduct and behavior which is positive and professional both in the internal and external environment
*Must have and maintain a valid driver’s license with a satisfactory driving record in order to operate a personal
vehicle on company business

REQUIREMENTS

Bachelor’s degree in Sales and Marketing or equivalent experience
One to three years direct media or relevant sales experience
Excellent written and oral communication skills
Proficient with computer software and technology
Good working knowledge of marketing research
Must be willing and able to travel, if required
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