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Trivision Conversion Project Complete
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Posted: 02/08/13

Adams Ann Arbor recently completed a conversion project on I-96 west of Novi Road. The project entailed transforming a back-to-back trivision into a west-facing digital and an east-facing static bulletin.

The two new units add to two trivisions (I-96 and Novi Road) and two digitals (I-96 and Beck Road) that were already located on this heavily traveled section of I-96. This is the first static bulletin for Adams on this stretch. Similar to the pre-existing digitals, the new face has eight spots for advertisers, each running for eight seconds. Half and quarter shares are available on this digital, just as they are on the other nine units.

This revamped site is a great location for potential advertisers as it is located less than 2 miles west of Twelve Oaks Mall and numerous retail businesses clustered at the Novi Road and I-96 interchange. The digital unit is also directional to I-275, which is located less than 5 miles away.

adams outdoor advertising, ann arbor, digital, I96, Novi Road