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Posted: 02/17/17

 

Allentown, PA (February 17, 2017) - Adams Outdoor Lehigh Valley recently built a 14’ by 48’ digital billboard on the New Jersey Turnpike. The billboard is located at the crossroads of the eastern and western spurs of the NJ Turnpike, also one of the most heavily traveled roadways in the New York, Newark, Jersey City metropolitan area. 

This digital sign targets over 539,476 (adult 18+) weekly commuters heading into New York City via the Lincoln Tunnel to midtown Manhattan, including Times Square, Broadway, the Theatre District, and the Fashion District. It also targets traffic heading towards the George Washington Bridge and the New Jersey Meadowlands, home of Met Life Stadium, where the NY Giants and NY Jets play. Meadowlands is also the future home of a massive retail and entertainment center which will include high-end retail, luxury hotels, and restaurants.

Tony Cioffi, Adams PA Division Manager states, “Adams Outdoor is focusing on aggressive growth in strong market areas, especially the Northeast PA, New Jersey, and New York City geographies. While we remain loyal to our mid-size market roots, we also understand how important it is to our advertisers to provide locations with high metro demand as well.” Michael Keck, National Director of Sales for Adams adds, “We are excited to have assets in the New York-New Jersey DMA. Having a presence in the number one market in America will lead to more opportunity across our entire footprint.” 

The new digital is ready to host advertisers and requires no production fees for creative or dynamic content. 

 

About Adams + Fairway Outdoor

Adams Outdoor acquired Fairway Outdoor in January 2015 to form the 4th largest out-of-home advertising organization based in the United States. Adams + Fairway serves over 21 states, 34 markets, and owns 29,000+ billboards. Over 460 of those billboards are part of the national digital signage network that Adams + Fairway continues to aggressively expand. Adams + Fairway recently launched Outdoor Extended which now expands its ad serving into online and mobile formats. For more information, visit www.adamsoutdoor.com and/or www.fairwayoutdoor.com

 

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Adams Outdoor Media Contact: 

Tony Cioffi/610.730.5179      Michael Keck/815.341.3420