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Adams Outdoor Takes Home Best of Show at 2015 OBIE Awards
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Posted: 05/14/15

 

Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's OBIE Awards on Tuesday night. The campaign turned billboards in the Charleston, S.C., area into giant slushes complete with 3-D straws. The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. Some of the top agencies in the U.S. such as CP+B, GSD&M, Wieden+Kennedy, Leo Burnett, Kastern&Partners, BBDO, and more vie for the elusive OBIE every year. Not only is this the first Best of Show OBIE for Adams Outdoor, it is also the first ever awarded to an outdoor company. We are truly honored to be recognized amongst such highly-regarded agencies and advertisers.

In addition to the Best of Show award, the Sonic "Big Slushes" campaign took home gold in the food and beverage category and the "Oops" billboard for Kuhn & Kuhn Law Firm earned silver in the professional services category. Four other campaigns were named finalists in this highly-competitive award show: 1st Class Painting, Celtic Classic, Boy Scouts, and Mulder's Moving and Storage. 

The full gallery of OBIE Winners can be viewed at the OBIE Awards new website.

Adams Outdoor 2015 OBIE Winners